Farm to Fork Journey

Parent Stock

The Parent Stock are the breeders used to produce the layers or broilers. Usually, the parent stock consists of a male line and a female line.

Egg Production

Broiler breeder farms raise female (hens) and male (roosters) birds who are the parents of broiler chickens. These hens and roosters mate to produce fertilized eggs (not the same as the table eggs we eat), which are sold to broiler hatcheries for incubation.There are two stages in a broiler breeders’ life – rearing and breeding. Farmers have separate barns called pullet barns, where the chicks are raised until they are ready to be transferred to the breeding barns. A pullet is the technical term for a young female chicken before she starts to lay eggs.


Hatcheries purchase fertilized eggs from hatching egg producers When they arrive from the hatching egg farm, eggs are placed in incubators where they are kept warm and automatically turned gently at regular intervals. Eggs hatch around the 21-day mark. The incubators, or hatchers, are then opened to reveal thousands of chicks who have pecked their way out of their shells. The remainder of the yolk sac, that fed the growing chick during incubation, has now been absorbed into the chick’s

body and provides it with adequate nourishment for the first 72 hours of life. At the hatchery, the chicks can be vaccinated to protect them from common poultry diseases

It is really important that the chicks are kept warm and protected from any drafts as they are readied for transport. They are carefully placed in clean

and disinfected crates, free of any sharp edges that might injure them. Once in the crate and on the clean, climate-controlled transport truck, they are ready for the journey to their new home.


Feed is about producing a palatable diet to give an economical and sustainable outcome. Obtaining growth targets at different stages of the crop which also includes designing a coccidia programme to control disease at different ages and development in the flock. We have a bespoke feed recipe to optimise nutrition and quality.


All of our chicks are reared in accordance with UK RTA standards along with the following growing principles: temperature control, water quality, feed intake, light intensity and air quality. All farms place chicks on a 7-week cycle. Farms range from 2 sheds with our biggest farm having 12 sheds. The majority have 4 sheds.


Once reared, the birds are transported to our primary processing facility.

Primary Processing

The birds are then gas stunned and processed at our state-of-the-art abattoir Maelor Foods which is situated in Wrexham, North Wales.


Once processed, the birds are transported to our secondary processing site Salisbury Poultry which is situated in Bilston, Wolverhampton.

Secondary Processing

The birds are portioned, de-boned and packed to customer specifications at Salisbury Poultry utilising the latest automation and machinery, whilst sustaining the highest quality.

Portioning & Retail

To facilitate continual growth, we have made significant investments into our portioning capability. We offer a multitude of portions such as automatically de-boned breast meat,  thigh meat,  drumstick meat and much more!

Further Processing

Portions can be further processed at our state-of-the-art breaded facility which is also situated in Bilston, Wolverhampton. We offer a range of fresh and frozen Ready to Cook flash fried breaded products with various coating systems such as goujons, nuggets, whole muscle products and much more!


Finished products are distributed to customers via: our own fleet and our trusted 3PL partners.

Restaurants & Supermarkets

We operate across four major sectors within our business that can be categorised as follows: retail, food service, food manufacturing and B2B. Our ambition is to strengthen our market and operational presence across all sectors.


We export frozen products to multiple locations across the globe in accordance with legislative requirements.